Corporate culture simply put is the company’s working brand. It refers to the beliefs, vision and behaviors a company has which will in turn affect how a company handles its employees and external business transaction. It is quite important to not only have but also to get it right. Before we discuss how to get it right let’s see why it’s important to have one in the first place.

Identity: This is a great way for your company to stand out and make it clear to your audience (i.e your clients and employees) what your company stands for. For your employees it will set out what matters most to you and a big reason for client creation and retention. It’s a good way to set and maintain the direction of your employees, and without it, it’s hard to keep your company’s values coherent.

Employee Engagement and Retention: Having a clearly set out company culture can go a long way in hiring talent that matches your values and more importantly retaining them. When employees feel like they belong to an organization not only will they stick around for the long run, they’ll try their hardest to show their commitment and hard-work. And who doesn’t like zero employee turnover?

A Coherent Brand: Having a great corporate culture that is reflective of your brand is another plus. If you treat your employees well, create a fun-loving (also work loving) atmosphere, the image of happy satisfied employees will resonate with your clients. Thereby, potentially boosting sales and making the marketing process effortless.

Productivity and Quality

Not only does it help you sell your company, having a corporate culture directly impact workplace morale. Employees that feel in sync and at home at the workplace will contribute more and create better output than those who don’t. This makes sure that their individual importance is recognized and valued.

Having a corporate culture can make a world of difference in-terms of profitability, employee retention and overall company health.

Source: Ethiojobs

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